Marius Sunde. Info. Work.


Chindōgu (珍道具?) is the Japanese art of inventing ingenious everyday gadgets that, on the face of it, seem like an ideal solution to a particular problem. However, chindōgu has a distinctive feature: anyone actually attempting to use one of these inventions would find that it causes so many new problems, or such significant social embarrassment, that effectively it has no utility whatsoever. Thus, chindōgu are sometimes described as "unuseless" – that is, they cannot be regarded as "useless" in an absolute sense, since they do actually solve a problem; however, in practical terms, they cannot positively be called "useful".

The MOPERATTI is simply a tool for making housekeeping more enjoyable. Equipped with a steering wheel and a beer holder, this is the ultimate housekeepin experience for any modern man. With this, you can safely drink and drive within the four walls of your home, while at the same time shining the floors. Final exhibition included 3d render of the actual mop, tool box style packaging made of ply wood and pvc glass, hand printed wooden business cards/beer coasters, a product brochure, a sales poster and a technical drawing.

Concept, design and render by me. Westerdals 2012.